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JOSÉ AVILLEZ: PORTUGAL’S RISING CULINARY STAR Text © 2008 by Lucy Gordan Born on October 24, 1979 in Cascais, the elegant sea resort just west of Lisbon, where he still lives, José Avillez wanted to be a chef from early childhood. His dream came true after graduating from university with a degree in business and marketing when he met Maria de Lurdes Modesto, Portugal’s best-selling cookbook author, who instantly encouraged him to follow his heart. She’s been his mentor ever since.
From 2001 until 2004 Avillez trained in the kitchens of several luxury hotels: Fortaleza do Guincho in Cascais, under Chef Marc Le Oudec and gastronomic consultant, Antoine Westerman (one Michelin star); Carlton Palace in Lisbon; and Le Bristol in Paris (2 Michelin stars). In 2004 he opened his own restaurant, 100 Maneiras, in Cascais, which was voted by the Revista de Vinhos (Magazine of Wines) “Revelation Restaurant of the Year,” but continued to take courses with Alain Ducasse, Bruno Goussault, and Ferran Adrià. In 2005/2006 Avillez gave weekly cooking lessons on the television program Boa Mesa, won the award “Chef d’Avenir” (Chef of the Future) from the International Gastronomy Academy in Levallois-Perret, France, and published his first cookbook: José Avillez: Um Chef em sua casa (Chef at Home), now in its third edition. Last year he published his second: Pesticar com Estilo (Nibble with Style) and set up his catering business, Life Style Cooking. In January 2008 Avillez accepted the invitation to become the Executive Chef and six months later a business partner of Lisbon’s Restaurante Tavares, besides publishing his third cookbook, Doces sem açucar (Desserts with no Sugar). The oldest restaurant in Portugal and the second oldest in Europe after Casa Botín in Madrid, Tavares was originally a café named Talão, opened in 1779 by Nicolau Massa. After five years Massa moved it to its present address: Rua da Misericórdia 37, in Lisbon’s atmospheric bohemian Bairro Alto residential neighborhood. At the beginning of the 1800s the Talão changed hands many times before it was bought, in 1823, by brothers Manoel and António Tavares, who renamed it. However, Tavares's greatest turning point came in 1861, when the Caldeira family transformed the café into a luxury restaurant — decorating the interior with huge Venetian smoked mirrors, chandeliers, and exquisite wood carvings, covered in gold leaf. Over the years its illustrious diners have included King Humbert of Italy, President Eisenhower, General Montgomery, Hailé Selassié, the art collector Calouste Gulbenkian, King Juan Carlos of Spain, Willy Brandt, Federico Fellini, Cary Grant, and James Mason. In this beautiful setting, immortalized in the literary works of the great 19th-century Portuguese novelist Eça de Queiroz, in mid-September Lucy Gordan, a guest of the Portuguese National Tourism Office of New York, interviewed José Avillez exclusively for Epicurean-Traveler.com. Our tastes in food are closely connected to our childhood — your first memories of food? Other chefs in your family? How did you decide to become a chef? Who were your mentors? When I was around ten, I started to make cakes to sell to my family and our friends. Probably not very good cakes, but my relatives were very supportive; my mother paid for all the ingredients and I got to keep the money from the sales. Afterwards I was looking for another course which emphasized how to select the right wine to go with the choice of food. I had the great fortune to meet Maria de Lurdes
Modesto, the author of Portuguese Traditional Cooking and many other books. Her Portuguese Traditional Cooking is the title which sells the most copies in Portugal after The Bible. It’s been translated into English. I asked Maria de Lurdes Modesto to give me the name of a chef who could help me learn how to accompany food with the right wine. While I was talking to her, I confessed for the first time ever that maybe I wanted to be a chef. She answered, “That’s a great idea” and I looked shocked and said, “It is?” I explained that I was almost finished with my university degree, so should my ambition really be limited to becoming a chef? She answered, “Yes, being a chef is a wonderful profession.” That was seven years ago. A month after our conversation I was an intern at Antoine, in the Hotel Fortaleza do Giuncho in Cascais; it has one Michelin star.
Since January 2008, you have been the Executive Chef of Tavares, a very top restaurant in Lisbon, the oldest restaurant in Portugal and the second oldest in Europe after Casa Botín in Madrid. That is a tough role to play, especially since you are only 28-years-old. What changes do you plan to do to the appearance and the cuisine of this Portuguese national monument, closed now since mid-July for renovation until mid-October? Is the best Portuguese cuisine from Alentejo? What are the essential qualities of being a top chef? think. More than artists, perhaps we are fashion designers. If you are an artist, you can live your whole life by yourself as a painter. In the kitchen, that’s not possible; you need a team trained to think like you. You could be a very good cook, but a very bad chef, because you don’t know how to transmit your knowledge to the people who work with you. That’s my biggest challenge. I’m lucky though, because I love people; I love to work with people and share my skills with them. office and sales staff. We do food-to-go, catering for events, and cooking courses. In July the owners of Tavares offered me a partnership, so now I’m already one of the owners of Tavares.
What do you like best about your profession? JA: One: To see a smile on the face of a person who is eating my food. Two: To give others less fortunate than me a chance at a better life. So in my kitchens, both at Tavares and Life Style Cooking, I employ young people who are going through some hard knocks. For example, their parents are both in jail and they don’t know what to do, so I give them work. They need to help me in the kitchen, but if they help me, I’ll help them to better themselves and become good cooks, and one day good chefs. Maybe because I basically grew up with no father, I grew up faster than my friends. Perhaps I am a young father to my team. Believe it or not, I’m not the youngest. One of my cooks is only 18; my oldest cook is 29. The oldest member of the team is 37 years old. What do you like least about your profession? How can you manage to be the Executive Chef of Tavares and own a catering business too? In a nutshell, how would you define your cuisine?
Your signature dish and other specialties? person who invented pizza was a genius, not a cook who tops his pizza with pineapple. I think when you’ve invented a concept, and I haven’t yet, that’s when your name is cited in the history of food like Ferran Adrià with his molecular cuisine, his hot jellies, his foams, his salted ice creams…He’s an inventor, not just a creator. How often do you change your menu at Tavares? The size of your staff? What do you believe is the reason for your success? Up to now you have told me about José Avillez the chef, but my readers and I would like to know more about you. For example, what is your favorite food? Your favorite wine? Flower? JA: Orchids. Color? A dish you don’t like? Chefs are well-known for having collections, often of motorcycles, fast cars, or watches; what about you? Have you written a cookbook? Are you writing one now? What are your feelings about food critics and restaurant guides? Have they been a help to your career, or have they added unnecessary stress?
seven months. We had many excellent reviews, especially from Spanish food critics. I think food critics help us to get known and to get to know other chefs. Since we’ve been closed for two months for renovation, all my young cooks are all doing internships that I found for them through guides. My chef de cuisine is at the Hotel Bristol in Paris which has two Michelin stars and where I interned. He will also be going to Mugaritz, a restaurant 20 kilometers outside San Sebastian, which the British magazine Restaurant classified as no. 4 of the 50 best restaurants in the world (El Bulli is always number 1). Other chefs you admire? If they hadn’t become chefs, Heinz Beck wanted to be a painter; Gualtiero Marchesi a pianist; Thomas Keller the shortstop for the New York Yankees; Vitor Sobral a judge; what about you? NOTA BENE: Tavares reopened on October 16th. For reservations: tel. 011-351-213421112. The prix fixe lunch menu: 37.50 euros; the tasting menu: 75.00 euros and the surprise menu of ten dishes: 95.00, none including wine. |
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